What's in a brand?
How do you create a brand? Spend millions on RTD, focus groups, marketing and PR? Or slap a label on a good quality product, light the touch paper and stand back as the orders come flying in?
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- Whatever happened to binge Britain? - comment
- The dangers of squaring up to your competitor
- The US beer market - A level playing field for all
- Remy Cointreau's Q2 and H1 - preview
- Constellation and Ballast Point's "sticker shock"
- Diageo Australia appoints commercial head
- Sidney Frank CEO to head Clooney's import co
- Diageo sells off United Spirits' Bouvet Ladubay
- A-B InBev to "kick the tyres" at Coca-Cola
- Irish whiskey brands could fail without bulk
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Wine Market to 2019 - Market Size, Development, and Forecasts
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market: News and Events September 2015