What's in a brand?
How do you create a brand? Spend millions on RTD, focus groups, marketing and PR? Or slap a label on a good quality product, light the touch paper and stand back as the orders come flying in?
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- Why Scotch must drop the 'malts good, blends bad'
- Heineken Q1 2017 by region - results data
- Pernod's mood darkens over India - Analysis
- Remy Cointreau Fiscal-2017 sales - results data
- Soft drinks is losing the recycling game
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Scotch sales set to soar, despite recent struggles
- TWE's Beringer Main & Vine Dry Rosé - NPD
- Edrington shifts innovation to US in shake-up
- Pernod Ricard posts solid YTD sales jump - results
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Myanmar - ISA Country Report
- Flavoured Powder Drinks in 2017: Confronting an Ageing World