What if… Christmas 2009 is a sobering time for the drinks industry?

By Chris Hart at McKinney Rogers | 24 November 2009

In the first of a series of quarterly 'What if…' columns, Chris Hart, the UK partner of business performance consultancy McKinney Rogers, takes up the issue of Christmas sales and approaches the process through military-derived business practice.

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In the first of a series of quarterly 'What if…' columns, Chris Hart, the UK partner of business performance consultancy McKinney Rogers, takes up the issue of Christmas sales and approaches the process through military-derived business practice.

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