What if… 2020 is for alcohol what 2010 is for the tobacco industry?

By Chris Hart at McKinney Rogers | 4 February 2010

Continuing his series of quarterly columns assessing potential shocks which the drinks sector may face, Chris Hart, a partner at business performance consultancy McKinney Rogers, considers what would happen if the next ten years bring dramatic social changes that challenge the drinks sector in the way the past ten years have done for tobacco.

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Continuing his series of quarterly columns assessing potential shocks which the drinks sector may face, Chris Hart, a partner at business performance consultancy McKinney Rogers, considers what would happen if the next ten years bring dramatic social changes that challenge the drinks sector in the way the past ten years have done for tobacco.

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