Welcome the Margarita - America's favourite cocktail
By Robert Plotkin | 14 September 2000
Robert Plotkin, investigates the lure of the margarita in the US and how it can increase the success of your on-trade business. Ask your friends and associates what they drink socially and chances are the answer will be "beer, wine and margaritas." The margarita has quietly, steadily become an international phenomenon, and according to the readers of Gourmet magazine, it is the now most popular cocktail in the United States.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Robert Plotkin, investigates the lure of the margarita in the US and how it can increase the success of your on-trade business. Ask your friends and associates what they drink socially and chances are the answer will be "beer, wine and margaritas." The margarita has quietly, steadily become an international phenomenon, and according to the readers of Gourmet magazine, it is the now most popular cocktail in the United States.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
FRANCE: Remy Cointreau revamps Champagne
Remy Cointreau is looking to restructure its Champagne business, according to local reports.
UK: Remy Cointreau rating upgraded
Remy Cointreau has had its investor rating raised.
FRANCE: Remy Cointreau FY profits nosedive
Remy Cointreau has posted a drop in full year net profit in spite of increasing revenues.
