Water conservation - is the drinks industry doing enough?
There is a battle raging in Europe over the supply of water. A struggle in which the drinks sector is playing its part, being on one hand part of the problem and on the other part of the solution. Since the late 1980s the amount of water abstracted for the public supply has dipped by about 10%. But the agricultural sector has swallowed up this saving by increasing its demand over the same period by almost 20% (about 80% of water used for irrigation is consumed, and therefore, is not available for other uses).
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- The decline of the flagship beer brand - Comment
- Job cuts not the whole story at AB InBev - Comment
- Craft spirits shake-out will be just the beginning
- Interview- Veltins export manager Udo Bruns
- How Treasury is rewriting the rule book - Comment
- Diageo revamps Gordon's gin bottle in UK
- Craft Brew Alliance poised for AB InBev takeover?
- Pernod deal rescues Corby's FY
- Diageo's Guinness Rye Pale Ale - NPD
- AB InBev to cull 5,500 jobs after SABMiller buy
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages