V&S - the Absolut balance of power
By Chris Brook-Carter | 4 October 2000
Home and abroad Vin & Sprit faces a period of reinvention. While it could be a key influence in the race for Seagram's drinks business its impact on the international drinks world may be far greater in years to come. Chris Brook-Carter profiles the owner of Absolut.
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Home and abroad Vin & Sprit faces a period of reinvention. While it could be a key influence in the race for Seagram's drinks business its impact on the international drinks world may be far greater in years to come. Chris Brook-Carter profiles the owner of Absolut.
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