White heat: Vodka rules the world
By just-drinks.com editorial team | 23 April 2001
Stolichnaya vodka's 54m nine-litre case supremacy places it as the world's biggest brand but the past year has seen Bacardi-Martini's portfolio rocket up the league tables. In just-drinks.com's Premier League Brand 2001 report, white spirits rule, while whiskies wane and Tequila tumbles. Mary Hall and Elliot Lane report.
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Stolichnaya vodka's 54m nine-litre case supremacy places it as the world's biggest brand but the past year has seen Bacardi-Martini's portfolio rocket up the league tables. In just-drinks.com's Premier League Brand 2001 report, white spirits rule, while whiskies wane and Tequila tumbles. Mary Hall and Elliot Lane report.
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