US spirits boom could be short-lived
By just-drinks.com editorial team | 12 July 2005
A recent report from investment bank, Merrill Lynch, attributes growth in the US spirits market largely to short-term fashion-driven trends and casts doubt on its long-term sustainability. Ben Cooper takes a look at the report asks if fads and fashions are part and parcel of the spirits business.
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A recent report from investment bank, Merrill Lynch, attributes growth in the US spirits market largely to short-term fashion-driven trends and casts doubt on its long-term sustainability. Ben Cooper takes a look at the report asks if fads and fashions are part and parcel of the spirits business.
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