US market targeted as Latino spirit establishes world presence
As cachaça producers make a concerted effort to establish a world-recognised spirit through traditional and innovative means, Jamie Sundquist reviews the progress and pitfalls facing Brazil's Samba spirit. Think of Brazil and images of a fly-footed Pele might spring to mind or perhaps if you're a dance fan the thought of a hot latino couple dancing the Samba. Or maybe you're the party type and the Rio Carnival is your ideal of the South American country. The likelihood is though that despite its image as a place to party its national drink cachaça will not be high on the list of defining exports. This might all be about to change though.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Ten questions for Diageo - Analysis
- Have spirits companies forgotten the mainstream?
- Does alcohol accelerate the onset of dementia?
- How craft beer has shattered its US shackles
- Ashwagandha - The next functional drinks trend?
- Moet Hennessy unaffected by LVMH Dior buy
- Distell acquires majority stake in Cruz Vodka
- BrewDog moves into spirits with LoneWolf launch
- Portman Group heads to Tesco for new chief exec
- William Grant names Europe & NA Travel Retail head
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Craft Beer: Coming of Age or Past Its Prime?
- Myanmar - ISA Country Report