As cachaça producers make a concerted effort to establish a world-recognised spirit through traditional and innovative means, Jamie Sundquist reviews the progress and pitfalls facing Brazil's Samba spirit. Think of Brazil and images of a fly-footed Pele might spring to mind or perhaps if you're a dance fan the thought of a hot latino couple dancing the Samba. Or maybe you're the party type and the Rio Carnival is your ideal of the South American country. The likelihood is though that despite its image as a place to party its national drink cachaça will not be high on the list of defining exports. This might all be about to change though.