US beer giants macro policy ignores growing micro boom
By just-drinks.com editorial team | 25 October 2000
While the major US brewers such as Miller Brewing and Anheuser-Busch contemplate world domination, the small regional brewers are stealing market share at home. Jamie Sundquist reports. The recent trends in the US beer market to diversify product lines, create alliances and combat taxation has changed the perspective of national brewers and consumers. Large brewers such as Miller Brewing Company and Anheuser-Busch will find world recognition and increasing export sales, but most growth in the US is a result of small brewers regaining control of local markets throughout the country.
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While the major US brewers such as Miller Brewing and Anheuser-Busch contemplate world domination, the small regional brewers are stealing market share at home. Jamie Sundquist reports. The recent trends in the US beer market to diversify product lines, create alliances and combat taxation has changed the perspective of national brewers and consumers. Large brewers such as Miller Brewing Company and Anheuser-Busch will find world recognition and increasing export sales, but most growth in the US is a result of small brewers regaining control of local markets throughout the country.
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