Trouble on two fronts for Scotch whisky

By Chris Losh | 5 April 2005

The latest export figures for Scotch whisky make uncomfortable reading for brand marketers and the strategists at the Scotch Whisky Association, showing declines in both Asian and European markets. Chris Losh reports.

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The latest export figures for Scotch whisky make uncomfortable reading for brand marketers and the strategists at the Scotch Whisky Association, showing declines in both Asian and European markets. Chris Losh reports.

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