Research in Focus - Wine: Tribal Instincts

By Wine Intelligence | 28 February 2013

Consumer behaviour has been transformed by technology, but the main consumer trends all have their roots in mankind's most primeval impulses. There are some important lessons for drinks marketers, as Wine Intelligence explains.

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Consumer behaviour has been transformed by technology, but the main consumer trends all have their roots in mankind's most primeval impulses. There are some important lessons for drinks marketers, as Wine Intelligence explains.

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