Tough conditions present Diageo with sternest test
By Chris Brook-Carter | 9 July 2002
Described as 'sluggish' and 'lacklustre', Monday's trading statement from Diageo left the market flat, prompting fears the industry giant would be unable to sustain its own high standards. Chris Brook-Carter looks at the challenge facing the company as it tries to persuade otherwise.
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Described as 'sluggish' and 'lacklustre', Monday's trading statement from Diageo left the market flat, prompting fears the industry giant would be unable to sustain its own high standards. Chris Brook-Carter looks at the challenge facing the company as it tries to persuade otherwise.
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