just the Facts: Top Ten Fastest-Growing US Spirits Brands
The ten fastest-growing spirits brands in the US ranked by percentage increase in volume in 2012 versus 2011:
(in ,000s of nine-litre cases)
1 Agave Loco Brands' RumChata - Cordial/Liqueur-Imported - up 470.3% to 365
2 Sazerac's Coulsons - Vodka - up 172.7% to 150
3 E & J Gallo Winery's New Amsterdam - Vodka - up 157.1% to 900
4 Proximo Spirits' Zarco - Tequila - up 150% to 125
5 Serge Imports' Exclusiv - Vodka-Imported - up 138.1% to 250
6 Bacardi's Oakheart Rum - Rum - up 85% to 148
7 Underdog Wine & Spirits' Cupcake Vodka - Vodka - up 70% to 170
8 Sazerac's Fireball Cinnamon Whisky - Liqueur-Imported - up 66.7% to 300
10 Diageo's Ciroc - Vodka- up 51.9% to 2,050
Figures from Technomics' 2013 Spirits TAB Report. For analysis, click here.
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