Bottled water in Europe: There is something in the water
Mineral water is facing some serious problems. Natural resources running dry, pollution and fierce competition has forced many bottled water companies to rethink their products and branding, shifting towards the safer manufactured water market. Sarah Diston reports. Europe still leads the world market in bottled water with a 35% global market share and with an estimated total value of just over $13 billion in 1999, and even though sales still rely heavily on temperature Evian Volvic saw sales exceed all previous records in the UK in May, even though the Met office recorded the wettest May in the UK since 1983 - with 115mm of rainfall.
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