The View from A Farr - Are we losing sight of taste?

By Annette Farr | 11 May 2006

In their keenness to explore new flavours and in particular the health properties of exotic ingredients, Annette Farr wonders if soft drinks manufacturers have lost sight of the most basic and vital requirement of any beverage - that it should taste good.

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In their keenness to explore new flavours and in particular the health properties of exotic ingredients, Annette Farr wonders if soft drinks manufacturers have lost sight of the most basic and vital requirement of any beverage - that it should taste good.

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