The top 20 US craft beer brands - The Facts
Earlier this week, Chicago-based market research firm IRI released a list of the biggest craft beer brands in the US off-premise. Here, for the 12 months to 15 May, is the top 20.
(The figures presented are for individual SKUs rather than brand name portfolios.)
Total US Multi-Outlet w/ C-Store (Supermarkets, Drugstores, Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
|Latest Completed 52 Weeks Ending 15 May 2016|
|Product||Dollar Sales||Dollar Share of Craft||Case Sales||Price Per Case||Vendor Value|
|Current||%Change vs YA||Current||Change vs YA||Current||%Change vs YA||Current||Change vs YA||Current|
|Blue Moon Belgian White Ale||$260,650,098||9.3%||7.07||-0.24||8,079,150||7.3%||$32.26||$0.62||MillerCoors|
|Sierra Nevada Pale Ale||$128,053,125||0.0%||3.47||-0.46||3,817,770||-1.6%||$33.54||$0.52||Sierra Nevada Brewing Co|
|Samuel Adams Seasonal||$126,874,704||-14.2%||3.44||-1.09||3,835,617||-15.2%||$33.08||$0.41||Boston Beer Co|
|Leinenkugels Shandy Seasonal||$104,756,008||-3.0%||2.84||-0.47||3,443,543||-5.3%||$30.42||$0.73||MillerCoors|
|Shock Top Belgian White Ale||$93,354,032||-4.4%||2.53||-0.46||3,180,222||-5.2%||$29.35||$0.25||Anheuser-Busch InBev|
|Samuel Adams Boston Lager||$84,913,907||-9.1%||2.30||-0.56||2,576,774||-11.0%||$32.95||$0.68||Boston Beer Co|
|New Belgium Fat Tire Amber Ale||$84,195,637||-3.2%||2.28||-0.38||2,483,812||-4.5%||$33.90||$0.48||New Belgium Brewing Co|
|Lagunitas India Pale Ale||$71,171,494||31.6%||1.93||0.27||2,044,760||29.7%||$34.81||$0.51||Lagunitas Brewing Co|
|Sierra Nevada Torpedo Extra IPA||$54,880,182||4.7%||1.49||-0.12||1,644,743||3.3%||$33.37||$0.44||Sierra Nevada Brewing Co|
|Samuel Adams Variety Pack||$47,162,044||-13.2%||1.28||-0.39||1,605,203||-13.8%||$29.38||$0.22||Boston Beer Co|
|Blue Moon Seasonal||$41,199,203||-20.8%||1.12||-0.48||1,250,025||-22.3%||$32.96||$0.63||MillerCoor|
|Samuel Adams Rebel IPA||$38,478,664||-5.2%||1.04||-0.20||1,148,511||-6.2%||$33.50||$0.36||Boston Beer Co|
|Sierra Nevada Seasonal||$34,711,097||12.0%||0.94||-0.01||1,031,105||9.2%||$33.66||$0.85||Sierra Nevada Brewing Co|
|Coney Island Hard Root Beer||$34,488,071||0.94||0.94||807,651||$42.70||$42.70||Boston Beer Co|
|All New Glarus Products||$29,808,465||21.6%||0.81||0.06||881,345||16.4%||$33.82||$1.43||New Glarus Brewing Co|
|New Belgium Ranger IPA||$27,575,087||-8.6%||0.75||-0.18||813,692||-9.8%||$33.89||$0.44||New Belgium Brewing Co|
|Lagunitas A Little Sumpin' Sumpin' Ale||$27,563,602||54.9%||0.75||0.20||671,768||55.4%||$41.03||-$0.12||Lagunitas Brewing Co|
|Goose Island IPA||$26,711,455||238.1%||0.72||0.48||808,444||244.6%||$33.04||-$0.64||Anheuser-Busch InBev|
|Blue Moon Variety Pack||$26,434,314||-26.7%||0.72||-0.39||917,884||-28.3%||$28.80||$0.65||MillerCoors|
Source: Market Advantage; IRI - a global provider of enterprise market information solutions
For a chart of the 50 largest craft brewers in the US in volume terms, as compiled by The Brewers Association, click here
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