The Space on Shelf Drives the Supply Chain

By Ryder Strategies Ltd | 4 January 2000

Shelf Space Management is not a new science, in that the essential components are space and sales velocity, and the method involves the allocation of space given a product's sales performance. What is new, is the optimisation of the shelf space, and the usage of the allocated space to drive the supporting Supply chain, thereby creating a

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Shelf Space Management is not a new science, in that the essential components are space and sales velocity, and the method involves the allocation of space given a product's sales performance. What is new, is the optimisation of the shelf space, and the usage of the allocated space to drive the supporting Supply chain, thereby creating a

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