The Role Of Guanxi In Wine Distribution In Shanghai

By just-drinks.com editorial team | 23 November 1999

Many businessmen have long acknowledgedthat guanxi is indispensable part of Chinese business and can often determine the scale ofa business' performance in that market. Now as the Chinese market opportunities in thearea of wine are attracting foreign investment and a market presence of foreign winecompanies, this business characteristic of China needs to be understood and utilised. Thiscomprehension must also include an appreciation of the changing role for guanxi in bothsociety and business as Shanghai transforms itself from a planned to a market economy.

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Many businessmen have long acknowledgedthat guanxi is indispensable part of Chinese business and can often determine the scale ofa business' performance in that market. Now as the Chinese market opportunities in thearea of wine are attracting foreign investment and a market presence of foreign winecompanies, this business characteristic of China needs to be understood and utilised. Thiscomprehension must also include an appreciation of the changing role for guanxi in bothsociety and business as Shanghai transforms itself from a planned to a market economy.

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