Spotlight - Master Kong: The master of Chinese RTD tea
By Euromonitor International | 19 May 2008
The Master Kong brand has outperformed domestic and international competitors alike in the Chinese RTD tea category and is also diversifying into new beverage sectors, extending an already multi-faceted brand even further. Simon Maddrell of Euromonitor International takes a look at this successful brand story, and examines the challenges and opportunities Master Kong faces in China's developing beverage market.
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The Master Kong brand has outperformed domestic and international competitors alike in the Chinese RTD tea category and is also diversifying into new beverage sectors, extending an already multi-faceted brand even further. Simon Maddrell of Euromonitor International takes a look at this successful brand story, and examines the challenges and opportunities Master Kong faces in China's developing beverage market.
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