Blending in: the malt with dual personality
By Richard Woodard | 18 January 2007
Blended malt is often regarded as the 'mongrel' of the Scotch category, but it is clearly a growth area. Some consider the combination of the kudos of malt with the brand-friendly flexibility of blends to be a winning formula. Richard Woodard is not so sure.
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Blended malt is often regarded as the 'mongrel' of the Scotch category, but it is clearly a growth area. Some consider the combination of the kudos of malt with the brand-friendly flexibility of blends to be a winning formula. Richard Woodard is not so sure.
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