The Losh Cause – South Africa needs stronger brands
By Chris Losh | 9 October 2006
As they gather in London for their annual tasting, Cape wine producers have two rather unpalatable facts to contemplate - falling sales in the UK and the country's failure to build its presence in the GBP5-plus category. Chris Losh believes the absence of strong power brands lies at the root of both problems.
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As they gather in London for their annual tasting, Cape wine producers have two rather unpalatable facts to contemplate - falling sales in the UK and the country's failure to build its presence in the GBP5-plus category. Chris Losh believes the absence of strong power brands lies at the root of both problems.
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