The Losh Cause – Seeking inspiration

By Chris Losh | 27 September 2006

Chris Losh believes that in comparison with many other consumer goods markets, inspired innovation is in short supply in the drinks industry, because of its emphasis on production and a failure to think "outside the box".

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Chris Losh believes that in comparison with many other consumer goods markets, inspired innovation is in short supply in the drinks industry, because of its emphasis on production and a failure to think "outside the box".

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