The Losh Cause – Havana Clubs

By Chris Losh | 18 August 2006

With the battle between Pernod Ricard and Bacardi over the name Havana Club entering a new phase following Bacardi's decision to launch its own rum of the same name in the US, Chris Losh asks whether Bacardi's move is a legitimate step by a wronged company or a cynical attempt to cash in on another brand's success.

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With the battle between Pernod Ricard and Bacardi over the name Havana Club entering a new phase following Bacardi's decision to launch its own rum of the same name in the US, Chris Losh asks whether Bacardi's move is a legitimate step by a wronged company or a cynical attempt to cash in on another brand's success.

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