The Losh Cause – Diageo’s original take on Australia
By Chris Losh | 19 May 2006
It may have taken Diageo a long time to move into the Australian wine sector but now it finally has, with the launch of its 7th Continent brand, it cannot be accused of simply following the crowd. Chris Losh assesses Diageo's original approach to the Australian wine market.
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It may have taken Diageo a long time to move into the Australian wine sector but now it finally has, with the launch of its 7th Continent brand, it cannot be accused of simply following the crowd. Chris Losh assesses Diageo's original approach to the Australian wine market.
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