The Losh Cause – Cognac, an ageless art

By Chris Losh | 21 June 2007

Rémy Martin has unveiled its new offering - Coeur de Cognac - with customary Cognaçais pomp. But for Chris Losh, the company's announcement of the launch says as much about the art of Cognac PR as it does about the art of selection and blending.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Rémy Martin has unveiled its new offering - Coeur de Cognac - with customary Cognaçais pomp. But for Chris Losh, the company's announcement of the launch says as much about the art of Cognac PR as it does about the art of selection and blending.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

FRANCE: Hennessy launches "world's most expensive" Cognac
Hennessy yesterday (12 December) launched the world's most expensive Cognac, a limited edition blend that costs EUR150,000.

FRANCE: Low stocks could lead to Cognac shortages
Cognac supplies are under pressure and shortages may be on the way, one of the top Cognac houses has warned.

GLOBAL: Maxxium prepares on-trade 'Frozen Serve'
Maxxium Worldwide has unveiled a new on-trade serving suggestion for its core range of spirits.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page