The Losh Cause - Christmas madness

By Chris Losh | 19 December 2008

Christmas is naturally a time when alcohol retailers, pubs and restaurants do well but it is also a time of aggressive price promotion among retailers. Chris Losh bemoans the damage being done to the wine trade by aggressive discounting in the off-trade and asks why price promotion becomes even more frenzied at Christmas when even in a downturn the market will be relatively buoyant.

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Christmas is naturally a time when alcohol retailers, pubs and restaurants do well but it is also a time of aggressive price promotion among retailers. Chris Losh bemoans the damage being done to the wine trade by aggressive discounting in the off-trade and asks why price promotion becomes even more frenzied at Christmas when even in a downturn the market will be relatively buoyant.

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