The Losh Cause – Bordeaux's long shadow

By Chris Losh | 17 July 2006

Bordeaux not only has the most famous, most expensive wines in the world but casts a broad shadow, much to the chagrin of its competitors. Chris Losh sympathises with Bordeaux's less famous rivals as they struggle for share of voice, thereby demonstrating Bordeaux's uncanny ability to garner column inches.

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Bordeaux not only has the most famous, most expensive wines in the world but casts a broad shadow, much to the chagrin of its competitors. Chris Losh sympathises with Bordeaux's less famous rivals as they struggle for share of voice, thereby demonstrating Bordeaux's uncanny ability to garner column inches.

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