Although sports and energy drinks are not anew introduction, the market for them has grown over recent years. This growth hassomewhat preceded any changes in legislation to regulate these products. As is often thecase with new trends, the legislation of foods marketed as being high in energy orintended for sportsmen lags behind the successful marketing of these products. There are,however, moves within the major countries to recognise the arrival of these products onthe market and ensure that they are safe for consumption without misleading the consumeras to their benefits and properties. In some countries, this manifests itself through theregulation of the claims that often accompany these products.