The just-drinks interview - AG Barr

By Annette Farr | 6 November 2006

In this month's just-drinks interview, Roger White, chief executive of the Scottish soft drinks producer AG Barr, spoke with Annette Farr about the company's iconic brand Irn-Bru, which has bucked the downward trend in the UK carbonates market, and the company's recent restructuring.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

In this month's just-drinks interview, Roger White, chief executive of the Scottish soft drinks producer AG Barr, spoke with Annette Farr about the company's iconic brand Irn-Bru, which has bucked the downward trend in the UK carbonates market, and the company's recent restructuring.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

DENMARK: Royal Unibrew losses worsen in Q1
Royal Unibrew has seen its losses widen in the first three months of this year.

US: Coca-Cola lines up Minute Maid extensions
Coca-Cola Co. has unveiled two brand extensions for its Minute Maid juice line in the US.

US: Nestle Waters North America introduces eco-bottles
Nestle Waters North America has introduced an environmentally-friendly bottle that weighs 15% less than those sold today.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page