The Jefford Column - Whitbread and Bass sell their souls but Belgians are best for British drinkers
So, the worst has happened. Two of Britain's big four brewers have just pulled out of brewing altogether. My "Whitbread - Tour of Destruction" T-shirt, which listed all the small British breweries Whitbread bought up and then closed down, is now a historical document. Draught Bass, one of the world's most famous ales and one of only two authentic Burton Pale Ales surviving from the glory days of Britain's greatest brewing town, is soon to be Belgian-owned. Providing the sale of Bass's brewing interests to Interbrew goes ahead, only two of Britain's top-selling twelve beer brands will actually be British. It's a rout.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Spirits - Where does 'Craft' End and 'Mass' Begin?
- Brewers go Crazy over Flavoured Malt “Cocktails”
- What do A-B InBev results mean for SABMiller deal?
- Anheuser-Busch InBev's FY Performance by Region
- Much Work to do on Packaging in the US
- Diageo "smart bottle" targets consumers at home
- Tesco reinstates Dan Jago following suspension
- Tough US hits Mast-Jagermeister volumes in 2014
- George Clooney launches Tequila Casamigos in UK
- Pernod Ricard's Havana Club Union
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Wine, 2014 and the future
- Spirits and RTDs, 2014 and the future
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Beam Suntory Inc. - Strategy and SWOT Report