The Jefford Column - Whitbread and Bass sell their souls but Belgians are best for British drinkers
So, the worst has happened. Two of Britain's big four brewers have just pulled out of brewing altogether. My "Whitbread - Tour of Destruction" T-shirt, which listed all the small British breweries Whitbread bought up and then closed down, is now a historical document. Draught Bass, one of the world's most famous ales and one of only two authentic Burton Pale Ales surviving from the glory days of Britain's greatest brewing town, is soon to be Belgian-owned. Providing the sale of Bass's brewing interests to Interbrew goes ahead, only two of Britain's top-selling twelve beer brands will actually be British. It's a rout.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- Review of the Year 2014 - Part IV: Spirits
- Sustainability in Wine - Part I
- Comment - The Appeal and Perils of Craft
- Time is Right for Refresco Gerber Exit
- Belvédère to sell assets, streamline portfolio
- Belvedere vodka tie-up over new James Bond film
- Diageo ups focus on China with Mortlach roll-out
- Diageo welcomes verdict on Crown Royal "confusion"
- Bacardi, Pernod Ricard welcome US-Cuba deal
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- Global Tequila Market 2014-2018
- just-drinks on-trend: Craft beer - fortunes and future