The Jefford Column - Whitbread and Bass sell their souls but Belgians are best for British drinkers
So, the worst has happened. Two of Britain's big four brewers have just pulled out of brewing altogether. My "Whitbread - Tour of Destruction" T-shirt, which listed all the small British breweries Whitbread bought up and then closed down, is now a historical document. Draught Bass, one of the world's most famous ales and one of only two authentic Burton Pale Ales surviving from the glory days of Britain's greatest brewing town, is soon to be Belgian-owned. Providing the sale of Bass's brewing interests to Interbrew goes ahead, only two of Britain's top-selling twelve beer brands will actually be British. It's a rout.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- American whiskey does a vodka - Analysis
- Battle continues for Pernod Ricard in US and China
- Are we about to see a no-alcohol Heineken?
- Concha y Toro's H1 performance - Focus
- Pernod Ricard's FY Performance by Region, Brand
- Heineken integrates cider and beer
- Diageo strengthens Charmer Sunbelt distribution
- Heineken adds to UK on-trade footprint
- “New normal” sees Pernod target premium in China
- Pernod Ricard keen to stem Absolut US declines
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
- Global vodka insights - market forecasts, product innovation and consumer trends research