The Global New Product Database

By Mintel | 2 April 2002

Innovation and fun are the themes of this month's GNPD from drinks research company Mintel, in particular the need to keep relevant to the young drinker. From shot drinks to ice cream hybrids, image and entertainment continue to drive the drinks industry forward.

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Innovation and fun are the themes of this month's GNPD from drinks research company Mintel, in particular the need to keep relevant to the young drinker. From shot drinks to ice cream hybrids, image and entertainment continue to drive the drinks industry forward.

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