The Critical List
By Soft Drinks International | 28 November 2001
The media has the capability to make or break a corporate or brand reputation when a crisis erupts. Crisis and risk expert, Chris Woodcock offers some advice on preparedness, general best practice and facing up to the media in troubled times.
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The media has the capability to make or break a corporate or brand reputation when a crisis erupts. Crisis and risk expert, Chris Woodcock offers some advice on preparedness, general best practice and facing up to the media in troubled times.
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