The Company Strategic Review 2002
A global economic slowdown, the eventual sale of Seagram's assets and the continuing rationalisation of the industry have all contributed to a defining year in the wine and spirits industry. The drinks world's leading companies have fared with significantly different degrees of success. Chris Brook-Carter and leading researcher Canadean bring you the first part of this year's Strategic Company Review. This week Bacardi-Martini, and Jim Beam Brands fall under the spotlight.
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