Thai beer war forces Boon Rawd Brewery to go west
By just-drinks.com editorial team | 5 June 2000
Liberalisation in the Thai beer industry has created a price war, leaving the oldest and most established player in the market, Boon Rawd Brewery, exposed. Keith Nuthall talks to its export director Palit Bhirom-Bhakdi and finds the US and the Thai food craze could help the brewer through the crisis at home.
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Liberalisation in the Thai beer industry has created a price war, leaving the oldest and most established player in the market, Boon Rawd Brewery, exposed. Keith Nuthall talks to its export director Palit Bhirom-Bhakdi and finds the US and the Thai food craze could help the brewer through the crisis at home.
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