Tequila Sunrise
By Ben Cooper | 3 December 2002
Tequila enjoyed significant growth in the 1990s on the back of the "Tex-Mex" bar/restaurant boom. But the producers of Mexico's national spirit believe there is more growth ahead thanks to the protection the product's name now enjoys in the European Union. Ben Cooper reports.
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Tequila enjoyed significant growth in the 1990s on the back of the "Tex-Mex" bar/restaurant boom. But the producers of Mexico's national spirit believe there is more growth ahead thanks to the protection the product's name now enjoys in the European Union. Ben Cooper reports.
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