Tequila faces further strife before maturing into big time
By Ian Wisniewski | 6 December 2000
Wracked by a shortage of agave and the threat of overpricing, Tequila's woes are mounting despite continued sales. But as Ian Wisniewski reports, adversity might finally unlock the category's potential.
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Wracked by a shortage of agave and the threat of overpricing, Tequila's woes are mounting despite continued sales. But as Ian Wisniewski reports, adversity might finally unlock the category's potential.
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