Tariko plays Russian card in global vodka market

By Richard Woodard | 18 October 2006

Having pioneered the super-premium vodka category in Russia, billionaire entrepreneur Roustam Tariko is eyeing international markets with his Russian Standard Original and Imperia brands, looking to build on the genuine Russian credentials he feels many of his better known competitors lack. Richard Woodard reports.

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Having pioneered the super-premium vodka category in Russia, billionaire entrepreneur Roustam Tariko is eyeing international markets with his Russian Standard Original and Imperia brands, looking to build on the genuine Russian credentials he feels many of his better known competitors lack. Richard Woodard reports.

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