Taking the grape global

By Chris Brook-Carter | 5 March 2002

In the second look at the issues thrown up by last month's Wine evolution conference in London, Chris Brook-Carter discusses the industry's chances of creating a truly global wine brand. Should attempts be abandoned for a more localised approach?

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In the second look at the issues thrown up by last month's Wine evolution conference in London, Chris Brook-Carter discusses the industry's chances of creating a truly global wine brand. Should attempts be abandoned for a more localised approach?

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