Taking a stand – is it worth it?
By Richard Woodard | 16 August 2006
Trade shows are so much part of the fabric of the wine business that it is hard to imagine life without them. But Richard Woodard asks if the industry can support such a large number of international fairs and whether they provide true value for money.
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Trade shows are so much part of the fabric of the wine business that it is hard to imagine life without them. But Richard Woodard asks if the industry can support such a large number of international fairs and whether they provide true value for money.
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