Survival of the fittest

By Ben Cooper | 6 July 2004

The recently published 2003 Annual Financial Benchmarking Survey from Deloitte and the Winemakers' Federation of Australia has further underlined the problems facing Australian wineries. But the message behind the report seems fundamentally optimistic: many of the difficulties are cyclical and for wineries that learn from the mistakes that have been made, the future looks good. Ben Cooper reports.

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The recently published 2003 Annual Financial Benchmarking Survey from Deloitte and the Winemakers' Federation of Australia has further underlined the problems facing Australian wineries. But the message behind the report seems fundamentally optimistic: many of the difficulties are cyclical and for wineries that learn from the mistakes that have been made, the future looks good. Ben Cooper reports.

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