Spotlight - The future for Russian Standard
By Chris Mercer | 18 September 2008
Absolut vodka may have been eating up the column inches this year, but another privately-owned Russian producer has also been hitting the headlines. Last week, Chris Mercer visited the home of Russian Standard, St Petersburg, to discover first hand what plans the company has in place to stay on the front pages.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Absolut vodka may have been eating up the column inches this year, but another privately-owned Russian producer has also been hitting the headlines. Last week, Chris Mercer visited the home of Russian Standard, St Petersburg, to discover first hand what plans the company has in place to stay on the front pages.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the round-up - The week in drinks
The top ten stories published on just-drinks this week:
In the Spotlight - Brown-Forman
A consumer shift to lower-price Bourbon has begun to eat into Brown-Forman's flagship Jack Daniel's and Southern Comfort brands, but several analysts believe the US drinks group remains in decent shape for the longer term, writes Michelle Russell.
UK: Global Brands revamps VK Kick range
Global Brands has revamped its UK flagship RTD brand, VK Vodka Kick.












