Spotlight – Nestlé has global aims for Pure Life
By Euromonitor International | 25 July 2007
Water is a growth area in the soft drinks market, and Nestlé has been a key player in this fast-expanding category. But the Swiss food and drinks giant has particularly high hopes for its Pure Life brand, writes Hope Lee, soft drinks analyst at Euromonitor International, and has taken an unusual path to building the brand internationally.
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Water is a growth area in the soft drinks market, and Nestlé has been a key player in this fast-expanding category. But the Swiss food and drinks giant has particularly high hopes for its Pure Life brand, writes Hope Lee, soft drinks analyst at Euromonitor International, and has taken an unusual path to building the brand internationally.
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