Spotlight - Movers and shakers target rum category

By Jessica Harvey | 28 February 2008

Recent deals by both Diageo and Edrington underline the growth potential major spirits companies see in the premium rum market. Jessica Harvey examines the latest moves in the context of a growing and vibrant international spirits category.

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Recent deals by both Diageo and Edrington underline the growth potential major spirits companies see in the premium rum market. Jessica Harvey examines the latest moves in the context of a growing and vibrant international spirits category.

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