Spotlight - Fermented beverages tap into new market trends
By Soft Drinks International | 6 May 2008
Fermented soft drinks include some very established brands among their ranks, produced to age-old family recipes. But, writes Philip Tappenden, these drinks also offer some of the natural and functional characteristics increasingly sought by consumers, which has prompted innovation in the category, led chiefly by the German Bionade brand.
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Fermented soft drinks include some very established brands among their ranks, produced to age-old family recipes. But, writes Philip Tappenden, these drinks also offer some of the natural and functional characteristics increasingly sought by consumers, which has prompted innovation in the category, led chiefly by the German Bionade brand.
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