Spotlight - Distell looks to raise international profile

By Euromonitor International | 11 July 2007

Established as the dominant force in its domestic wines and spirits market and as an exporter to other African countries, South African group Distell is now aiming to raise its profile in global markets outside Africa, both in the wine sector and in the liqueur category with its Amarula Cream brand. Nuria Sadurni of Euromonitor International reports.

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Established as the dominant force in its domestic wines and spirits market and as an exporter to other African countries, South African group Distell is now aiming to raise its profile in global markets outside Africa, both in the wine sector and in the liqueur category with its Amarula Cream brand. Nuria Sadurni of Euromonitor International reports.

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