Spotlight - Cognac at pains to avoid boom and bust

By Chris Losh | 25 March 2008

The Cognac market - or at least the VSOP-and-above part of it - is riding the crest of a wave and will be finding it increasingly difficult to meet demand. But having seen booms and busts before, Chris Losh writes, the Cognac industry is reluctant to expand its vineyard area, and will instead look to cool demand for younger Cognacs in order to allow more spirit to be aged for superior qualities.

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The Cognac market - or at least the VSOP-and-above part of it - is riding the crest of a wave and will be finding it increasingly difficult to meet demand. But having seen booms and busts before, Chris Losh writes, the Cognac industry is reluctant to expand its vineyard area, and will instead look to cool demand for younger Cognacs in order to allow more spirit to be aged for superior qualities.

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