Spotlight - Celebrity endorsement a two-edged sword for wineries

By just-drinks.com editorial team | 20 November 2007

The involvement of celebrities in wine companies is becoming increasingly common. But while there may be marketing advantages in some cases, writes Philippa Jones, celebrity endorsement is no guarantee of success, and can distort a wine's price/quality ratio.

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The involvement of celebrities in wine companies is becoming increasingly common. But while there may be marketing advantages in some cases, writes Philippa Jones, celebrity endorsement is no guarantee of success, and can distort a wine's price/quality ratio.

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