Spirits TV advertising push gathers steam
By David Robertson | 25 October 2005
Jim Beam bourbon has become the latest high profile spirits brand in the US to challenge a faltering voluntary ban on TV advertising. David Robertson asks how long it will be before the major networks follow the lead set by cable channels and drop their resistance to spirits advertising.
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Jim Beam bourbon has become the latest high profile spirits brand in the US to challenge a faltering voluntary ban on TV advertising. David Robertson asks how long it will be before the major networks follow the lead set by cable channels and drop their resistance to spirits advertising.
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