Spirits review 2008 - Pernod’s swoop for Absolut defines 2008 as Diageo has quiet year

By Olly Wehring | 19 December 2008

Pernod Ricard's unexpected move for Absolut in March set the tone for a year in which Diageo eschewed any significant acquisitions in favour of joint deals with existing brand owners. Olly Wehring reviews the major events in the spirits arena during 2008.

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Pernod Ricard's unexpected move for Absolut in March set the tone for a year in which Diageo eschewed any significant acquisitions in favour of joint deals with existing brand owners. Olly Wehring reviews the major events in the spirits arena during 2008.

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